It’s the most wonderful time of the year—and it’s a big deal for local businesses too! Wondering what’s on consumers’ minds this 2023 holiday season? We’ve got you covered. Numerator and the National Retail Federation (NRF) have dug deep into...
At MatchCraft, we’re continually evolving to empower our valued users with the latest tools and capabilities. We’re excited to introduce an exciting update to our platform—the inclusion of Google Display for Connect Accounts. This enhancement opens up a...
For PPC agencies, deciding whether to use automation or hire a third party to offload some of your work can really affect the success of your client’s campaigns. In this article, we’ll talk about the good (and bad) aspects of both options to help you make better...
For a long time, Google has dominated the scene with its AdWords platform, commanding the lion’s share of ad spend and audience reach. However, there’s another player in town that savvy campaign managers are now turning to: Bing Ads. And when it comes to...
LOS ANGELES, Aug. 2023 — Joining the ranks of industry veterans, MatchCraft commemorates 25 years of delivering excellence in digital advertising. For a quarter of a century, the digital ad tech leader has revolutionized PPC management, providing innovative solutions...
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