Performance Max Best Practices by MatchCraft

Are you an agency or reseller looking for the ultimate campaign to reach customers across Google networks? Performance Max campaigns are now available on MatchCraft, a leading platform for digital marketing solutions. With MatchCraft, you can take advantage of...

PPC Trends for Q1 2023

Welcome to the latest edition of MatchCraft’s quarterly PPC trends analysis for Q1 2023! As the digital marketing landscape continues to evolve, we aim to help you make informed decisions for your PPC campaigns by providing valuable insights drawn from our...

Navigate Bing MSAN Changes with MatchCraft: What to Expect

As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience Network (MSAN). At MatchCraft, we understand that change can be daunting. Our goal is to transform these challenges into opportunities for growth and...

5 Digital Advertising Trends in Europe 2023

The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. With a possible recession on...

Embracing Equity: Women’s Month Series

At MatchCraft, we are committed to creating a workplace that values diversity and equity, and we are excited to share our efforts with you. To celebrate Women’s Month, we are launching a video series called “Embracing Equity,” where we explore...