YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With over 2 billion monthly active users, YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse...
In preparation for Google’s deprecation of Universal Analytics in July 2023, MatchCraft has successfully integrated Google Analytics 4 (GA4) into its AdVantage platform. GA4 is the latest version of Google Analytics and is now the default property type for all new...
Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their performance without being explicitly programmed. It is a method of data analysis that automates the analytical model building process. Machine learning...
As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising strategy. As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential...
With 2022 behind us, we took the opportunity to compile fourth quarter trends for CPC and CTR across key verticals. Below are the results of our analysis based on the category usage of US English campaigns managed by AdVantage. PPC Trends worth-noting Travel...
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