With more than 2.8 billion monthly active users, it is undeniable that paid ads on Facebook are a key component of...
AdVantage Social Feature Comparison
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Blog
Navigating the Next Phase in Europe
Throughout Europe consumers have adopted digital shopping and buying as a result of lockdowns during the pandemic. But...
Navigating the Next Phase
As the global economy begins to emerge from its slumber, the drive to empower local businesses to be successful...
Key Industry Trends 2021
2021 is already looking sunny and we are really looking forward to what the rest of the year has in store for the...
Technology + Support = Success
The combination of best-in-class technology and stellar support prove to be the winning formula for MatchCraft partner...
Hiring, Retaining and Engaging Employees in the Virtual World
Recently, MatchCraft’s CEO, Sandy Lohr, joined SIINDA’s Kimberli J. Lewis on the Voice of America - Leadership Beyond...
From Do-it-for-Me to Self Serve
Today’s digital-savvy consumers like being self-reliant - they prefer doing everything themselves from ordering...
Changes to Broad Match Modifier
Google has changed the rules again, but don’t worry, we’ve got your back! MatchCraft prides itself on delivering...
Localization & Not Just Translation – How MatchCraft’s Taxonomy Is Built
MatchCraft’s AdVisorTM Taxonomy is a proprietary & localized keyword and ad copy library that supports more than...