If you’re a new to the concept, Google Ads bid adjustments allow you to decide how (what device), where (geo-location)...
Google Ads Bid Adjustments: The Latest Updates and Best Practices
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Blog
Get on Board with Bing Network Syndication
There’s no doubt about it – it is a crowded world when it comes to paid search. Advertisers are fighting a tidal wave...
Why MatchCraft?
We know digital advertising agencies have many platforms to choose from; it’s a crowded market. But we also...
Google Roundup: Video Ad Sequencing, My Business app, Click-to-Message Ads and more
Our latest roundup of all the Google updates you need to know about. Video Ad Sequencing now available...
How Digital Advertisers Can Prepare For Holiday Shoppers
It’s that time of year, once again, when holiday shoppers flood the web and hit the streets in search of the best...
Auto Dealer PPC, SEM, and Facebook Ads to Drive Traffic
Search Engine Marketing is now one of the most commonplace methods of marketing online. Certainly auto dealers also...
MatchCraft Bags Top Honors at the SIINDA Media Tech Conference 2018
At the Search & Information Industry Association (SIINDA) Media Conference held in Dubrovnik, Croatia this week,...
Understanding the Basics of a Google Ad Auction vs. Facebook Ad Auction
So, you may consider yourself pretty darn savvy when it comes to Google Ads. But what about Facebook ads? Compared to...
#HashTagLunchBag and Food Bank Volunteer Efforts
MatchCraft is dedicated to serving our local communities. Not only is this a core company value – one we take very...