Who doesn’t enjoy a good offer? That’s right – no one! That’s why search engines rolled out a form of ad extensions,...
Callout Extensions – How to use Them Effectively
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Blog
Remarketing vs Retargeting – The Differences Explained
With Pinterest launching inaugural retargeting tools, now is a good time for advertisers to reevaluate their own...
The 5 Most Common Questions About Google AdWords
Google AdWords is one of the top advertising systems in the world and its inception changed the way self-serve...
Happy Birthday to MatchCraft: Celebrating 20 Years
It’s the year we’ve been anticipating—we officially turn the ripe age of 20, and we plan to celebrate it all year...
Pro Tips For Managing Negative Keywords
Search marketing managers spend a lot of time deciding which keywords they should include in a campaign. But negative...
How Publishers, Media Companies and Agencies Can Reduce SMB Churn
All companies that sell digital marketing services to SMBs share one common frustration: customer churn and how to...
8 Impactful Display Ad Ideas for a Successful Campaign
Display ads are everywhere, from social media feeds and entertainment websites to newspapers and online magazines. But...
MatchCraft Mentors the Next Generation of STEM Professionals
One of MatchCraft’s core values is giving back to our community. As an organization, we get a kick out of helping...
When to Use Ad Extensions to Improve Your Campaigns
Do you feel constrained by your current ad—wanting to give viewers more information about your company, product, or...