To err is human, but some mistakes can be costly, especially in pay-per-click (PPC) bid management. Since its...
Stop Wasting Your Ad Budget! The Secrets of PPC Bid Management Exposed
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The Step-by-Step Blueprint for Winning PPC Campaigns
Most agency owners gauge the effectiveness of digital advertising by the number of leads generated. While the...
How to Sell MatchCraft Connect to Your Clients
Selling your customers on MatchCraft Connect is more than just pitching a product—it's about helping you help your...
Mastering Multi-Channel Advertising with MatchCraft Connect
It would be a lie to say that digital advertising is easy—what with the Facebook blackout from March still painfully...
How to Make Sense of Ad Campaign Metrics
Every potential sale starts with a click; however, if we look beyond the click, there’s a goldmine of insights that...
MatchCraft’s News Roundup: Industry News and Platform Updates
Welcome to MatchCraft's News Roundup! In this blog, we're here to help you stay in the know about the latest...
Tips for Spring Cleaning Your Digital Strategy
Spring has sprung—in more ways than one. That means now is the time to dust off your current digital campaign strategy...
Connecting the Dots with Matt Kraft
An Interview with the Senior Product Manager of the Connect Project This month, we had the chance to chat with Matt...
MatchCraft’s Q4 2023 PPC Insights
We know that digital advertising can be a bit overwhelming sometimes, but don't worry—we've got your back with some...