At MatchCraft, we're continually evolving to empower our valued users with the latest tools and capabilities. We're...
Unlocking New Possibilities: Google Display for Connect Accounts
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Blog
Automation VS Outsourcing: Pros and Cons for PPC Agencies
For PPC agencies, deciding whether to use automation or hire a third party to offload some of your work can really...
Beyond Google: How MatchCraft’s Bing Partnership Expands Advertising Horizons
For a long time, Google has dominated the scene with its AdWords platform, commanding the lion's share of ad spend and...
MatchCraft, a Pioneer in PPC Machine Learning, Is Turning 25
LOS ANGELES, Aug. 2023 — Joining the ranks of industry veterans, MatchCraft commemorates 25 years of delivering...
A Beginner’s Guide to MatchCraft’s Platforms for Digital Marketing
With such a demanding schedule, many digital marketers face the challenge of selling, managing, and mastering quality...
PPC Trends for Q2 2023
Welcome to the latest installment of MatchCraft’s quarterly PPC trends! This time, we will be looking at the trends we...
Celebrating 25 Years of MatchCraft: A Journey of Innovation and Growth
A Heartfelt Thank You from the MatchCraft Team As we celebrate our 25th anniversary, the MatchCraft team wants to take...
Unlocking Cost-Effective Lead Generation Strategies with MatchCraft: A Case Study
Are you struggling to find a cost-effective and efficient lead-generation strategy for your clients? In our latest...
How to Use MatchCraft’s Google Connect to Deploy High-performing Campaigns
Today, advertising has become a crucial aspect of a business’s advertising strategy. To succeed in this cutthroat...