MatchCraft is joining forces with the team at Vendasta to take on the 100th Anniversary NAB Show in Las Vegas next...
Blog
PPC Trends for Q1 2023
Welcome to the latest edition of MatchCraft's quarterly PPC trends analysis for Q1 2023! As the digital marketing...
Navigate Bing MSAN Changes with MatchCraft: What to Expect
As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience...
5 Digital Advertising Trends in Europe 2023
The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and...
Tips on Getting Started With SEM Automation From the SEM Experts
Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing...
Embracing Equity: Women’s Month Series
At MatchCraft, we are committed to creating a workplace that values diversity and equity, and we are excited to share...
Avoid these Top 5 Mistakes in YouTube Video Ads
YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With...
5 Benefits You Need to Know About Online Advertising Automation
Of course, you know that paid search marketing is a worthy investment. From more targeted ads to increased visibility...
Google Analytics 4 Now Available in AdVantage
In preparation for Google’s deprecation of Universal Analytics in July 2023, MatchCraft has successfully integrated...