Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their...
How Machine Learning/AI in Advertising Works (And How Advertisers Benefit From It)
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MatchCraft Launches Support for YouTube Video Ads
Providing Resellers and Agencies with Campaign Management and In-Depth Reports for Their Video Ads Los Angeles, CA,...
4 Best Practices for a Profitable Youtube Campaign
As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising...
PPC Trends for Q4 2022
With 2022 behind us, we took the opportunity to compile fourth quarter trends for CPC and CTR across key verticals....
Social Advertising Trends for 2023
When it comes to advertising, staying on top of the latest trends can greatly improve a business's social media...
How to Use MatchCraft’s PPC Estimator Tool to Create Amazing Proposals
In a previous blog, we mentioned that more information on MatchCraft’s PPC Estimator Tool was soon to follow that...
Digital Advertising Trends to Watch in 2023
Digital advertising can help boost your company’s performance, provided you take the time and effort to stay in touch...
Proven Pricing Strategies for PPC Agencies
When it comes to business sales, pricing strategies play a key role in helping agencies win more clients. So how do...
6 Tips to Get More Clients for PPC Agencies
The art of selling is a complex and sometimes uphill battle. What many do not realize is that the selling of products...