Most agency owners gauge the effectiveness of digital advertising by the number of leads generated. While the Pay-Per-Click advertising model is proven to be a cost-effective solution for generating leads, you must do it the right way. Want to know how to launch...
Selling your customers on MatchCraft Connect is more than just pitching a product—it's about helping you help your clients better achieve their business goals with tools and solutions designed to make the process a heck of a lot easier. Let’s be honest, nobody likes...
It would be a lie to say that digital advertising is easy—what with the Facebook blackout from March still painfully fresh in the minds of advertisers (Search Engine Journal). That outage, while brief, ended up bringing many of the Meta platforms to their knees and,...
Every potential sale starts with a click; however, if we look beyond the click, there’s a goldmine of insights that can help guide your campaign's success. In this guide, we'll talk about the key ad campaign metrics that truly measure your ad success. It’s time to...
Welcome to MatchCraft's News Roundup! In this blog, we're here to help you stay in the know about the latest happenings in digital advertising. Let's explore what's new and exciting together. Industry News We've gathered up the important stuff, so you don't have to....
Spring has sprung—in more ways than one. That means now is the time to dust off your current digital campaign strategy and evaluate what is and is not working. In fact, it's recommended to regularly review and refine your advertising efforts. In this guide, we'll...
An Interview with the Senior Product Manager of the Connect Project This month, we had the chance to chat with Matt Kraft, the Senior Product Manager of MatchCraft's Connect project. Matt is leading a team that works diligently to improve the user experience and...
We know that digital advertising can be a bit overwhelming sometimes, but don't worry—we've got your back with some great insights! Our latest findings can help you unlock the full potential of your campaigns and achieve the advertising goals you have set for 2024. If...
The 2024 Siinda Awards are just around the corner, which means it's a good time to look back at some of the amazing stuff that happened in 2023. Last year, MatchCraft, in partnership with Vendasta, delivered a presentation about how Artificial Intelligence (AI) is...