The digital advertising landscape is at a crossroads, shaped by recent revelations from the Department of Justice (DOJ) regarding Google's current ad practices. In a landmark investigation, the DOJ has scrutinized Google's role in the digital advertising market,...
The much anticipated MatchCraft Q4 US Taxonomy Category Report for 2023 is finally here! When it comes to digital advertising, keeping your finger on the pulse is the name of the game. For campaign managers seeking to boost their client’s online presence, MatchCraft's...
How Connect Benefits Local Businesses At MatchCraft, we prioritize your clients’ success, and that's why we're thrilled to introduce MatchCraft Connect—a transformative solution designed to change your local business clients’ campaign delivery for the better. Get...
How Connect Benefits Partners At MatchCraft, we understand that empowering our Partners is the key to driving campaign success. That's why we're thrilled to introduce MatchCraft Connect—a solution designed to make achieving the results you are after even easier...
How to Get the Most Out of Your Connect Account Welcome to the third installment of our MatchCraft Connect series! Now that you're familiar with what a Connect Account is and the benefits it offers over a standard account, it's time to dive into maximizing your...
The Benefits of Connect As we wave goodbye to 2023, MatchCraft is thrilled to recap the array of new Connect solutions that have emerged throughout the year. From the introduction of Google Connect to Bing Ads mirroring, there’s a lot we’ve achieved in the last 12...
What is MatchCraft Connect? Have you heard? MatchCraft has just got even better with its all-new Connect. But now you might be asking, “What is Connect?” Good question, and we’re glad you asked. It's not just a multi-platform set of tools and features; it’s a new way...
Paid search advertising is like a constantly changing puzzle, and having the right pieces can make all the difference for your PPC campaign. For example, long tail keywords make up as much as 70% of all search traffic—but how do you find the ones to target (CWS)? This...
It’s the most wonderful time of the year—and it's a big deal for local businesses too! Wondering what's on consumers' minds this 2023 holiday season? We've got you covered. Numerator and the National Retail Federation (NRF) have dug deep into what people are planning...