The digital advertising landscape is at a crossroads, shaped by recent revelations from the Department of Justice (DOJ) regarding Google's current ad practices. In a landmark investigation, the DOJ has scrutinized Google's role in the digital advertising market,...
Welcome to the latest installment of MatchCraft’s quarterly PPC trends! This time, we will be looking at the trends we anticipate going into Q3 2023. Our findings come from analyzing the performance of US English campaigns overseen by MatchCraft. If you’re ready to...
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In May, MatchCraft had the privilege of attending Siinda Berlin Live, where we joined forces with Vendasta to explore the powerful ways AI can revolutionize company operations. We are excited to unveil our findings and offer key insights on the adoption of AI,...
Saskatoon, SK - May 30, 2023 – MatchCraft, a global provider of digital advertising solutions and Vendasta, a leading digital marketing software platform announced today that they have both received Siinda awards. MatchCraft won a silver for Technical Innovation and...
Mother's Day 2023 is poised to be a historic one, with consumers planning to spend a staggering $35.7 billion on gifts and celebrations. As a campaign manager looking for ways to capitalize on this opportunity, understanding consumer behavior and preferences becomes...
As a digital marketing professional, you've likely spent hours doing the heavy lifting of going through data for your advertisers' PPC campaigns. By the end, climbing this mountain of ad impressions and bid adjustments can feel like you've spent the afternoon trekking...
Welcome to the latest edition of MatchCraft's quarterly PPC trends analysis for Q1 2023! As the digital marketing landscape continues to evolve, we aim to help you make informed decisions for your PPC campaigns by providing valuable insights drawn from our proprietary...
As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience Network (MSAN). At MatchCraft, we understand that change can be daunting. Our goal is to transform these challenges into opportunities for growth and...
The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. With a possible recession on...