Industry Updates

Part One: Calling Customers to Action

Part One: Calling Customers to Action

In a world returning from quarantine and work-from-home routines, consumers are busier than ever. Time spent on social media and online shopping still offers convenient ways to find new products and services instantly. Google Ads curated a guide to enhance your ad...

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Yelp Economic Review Shows Promising Trends

Yelp Economic Review Shows Promising Trends

Living life in a pandemic-filled society has been our reality for a year and a half. Business owners have done their best to hang on through uncertainty, and it appears as though the end is in sight. As vaccine distribution continues to increase, the economic recovery...

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New Season. Familiar Behaviors.

New Season. Familiar Behaviors.

As summer rolls in throughout the Northern Hemisphere and parts of the globe are progressing towards re-opening, a bit of normalcy and optimism seems to be in the air. Related activities traditionally associated with this time of year are also following. And as a...

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Navigating the Next Phase in Europe

Navigating the Next Phase in Europe

Throughout Europe consumers have adopted digital shopping and buying as a result of lockdowns during the pandemic. But how will that behavior evolve as the opportunity to shop in-person presents itself? Our team has compiled extensive research and insights into...

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Navigating the Next Phase

Navigating the Next Phase

As the global economy begins to emerge from its slumber, the drive to empower local businesses to be successful continues to be the focus for MatchCraft. Providing our reseller and agency partners with insights into how to adapt their business models and how to guide...

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Key Industry Trends 2021

Key Industry Trends 2021

2021 is already looking sunny and we are really looking forward to what the rest of the year has in store for the ad-tech industry. Resellers and agencies looking to not just float but swim, in the digital marketing space, must watch out for upcoming and incoming...

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From Do-it-for-Me to Self Serve

From Do-it-for-Me to Self Serve

Today’s digital-savvy consumers like being self-reliant - they prefer doing everything themselves from ordering groceries online to taking virtual yoga classes, hanging out with their friends over video chats, or touring new places via online tours. This DIY attitude...

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Changes to Broad Match Modifier

Changes to Broad Match Modifier

Google has changed the rules again, but don’t worry, we’ve got your back! MatchCraft prides itself on delivering exceptional service to our reseller and agency partners and the latest announcement from Google gives us another chance to shine. Earlier this...

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