The pandemic has adversely impacted business owners throughout the world and the uncertainty, about how soon businesses will be able to bounce back from the effect of the lockdowns, still looms heavy in everyone’s minds. Kimberli from SIINDA, our long standing partner...
Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased...
For many organizations the shift from in-person to virtual offices has proven challenging. Our focus on employee engagement has been a key factor in our ability to successfully transition to a fully remote team overnight. Our People & Culture team has been...
In an industry where the average tenure ranges from 1.8-7.8 years, celebrating a 20 year anniversary is something that calls for special attention. In May 2000, Kamran Niknia first logged into his MatchCraft computer and has been logging in ever since. His ability to...
Earlier this month, we talked about how workforce management in times of COVID requires an additional layer of assessment on the employer’s end – the importance of understanding how each generation reacts to a crisis and their needs & wants during it. And given...
We are living in an unprecedented time – where being in a crisis has become the new normal and we all must quickly adapt, to stay afloat and hopefully thrive. #SocialDistancing is not just a buzzword but a way of life and one of the ways the world is practicing it, is...
Expanded Text Ads V01 – A Look Back The launch of Google’s first installment of Expanded Text Ads, back in 2016, was met with much excitement from advertisers, resellers/agencies, and technology providers like ourselves. It was a great opportunity for everyone as...
We received some much needed good news yesterday. Localogy announced that MatchCraft’s CEO, Sandy Lohr, has been awarded the Localogy Excellence Category Builder Award, in recognition of the work that she continues to do to help shape the future of the local search...
In light of the unprecedented global health crisis, we know our partners are challenged with responding to the needs of their advertisers. In an effort to provide some guidance around how to manage and optimize campaigns, we developed the following “Things to...