In a world where Work-from-Home is quickly becoming the order of the day, we find ourselves uniquely equipped to dole out wisdom on this subject. Our team is 100% remote at the moment, given the situation at hand. However, on any given day at least 54% of MatchCraft...
We are ready to kick off our 2020 conference calendar in style. First up is Localogy 20/20. Representing MatchCraft will be our CEO, Sandy Lohr; Marc Zaks, CRO; Brad Petersen, Senior Vice President – Business Development & Tom Maguire, Director, Business...
Responsive Search Ads In 2019, Google announced the launch of Responsive Search Ads. This ad format enables advertisers to provision up to 43,680 different ad variations at once, by specifying up to 15 different headlines and 4 different ad descriptions. Responsive...
Millennials – there is a good chance that you may be one of them. But if you aren’t, we can help you understand what drives millennial business owners and how to sell to them. Millennials – Who are they? According to a report by Futurum Research, there are currently...
Our CEO, Sandy Lohr recently spoke at the HealthCare Internet Conference (HCIC) held in Orlando, Florida, about “Millennials’ Perspective on Healthcare”. There is a growing and concerning trend within the healthcare industry of skepticism and mistrust among...
Average Position has long been a key metric used by advertisers, optimizers, and sales teams alike to evaluate the effectiveness of a paid search campaign. Google’s announcement that the average position metric would be eliminated provided an opportunity to shift our...
At MatchCraft we believe that Customer Retention is key to a successful and sustainable business. It is a well-known fact that the cost of acquisition is high, but that is not the only determining factor. An article published by The Daily Egg, says that existing...
Fall is here! And so is a month full of conferences and speaking engagements. After attending SIINDA’s Local Search Summit in Lisbon, we will be off to Yext’s Onward19 being hosted in New York. If you are at the conference, be sure to check out our CEO, Sandy...
This November, you can find us at the Healthcare Internet Conference being hosted in Orlando, Florida. On November 3rd, from 5:15 pm to 6 pm, MatchCraft CEO, Sandy Lohr, will be a part of the Let’s Talk Event. She will talk about “Millennials’ Perspective on...