We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. It’s estimated that anywhere from 30 to 50 million...
Industry Updates
We are on our way to SIINDA’s Local Search Summit 2019
We are excited to attend the Local Search Summit being hosted by SIINDA in Lisbon, Portugal this year. On stage will be our CEO, Sandy Lohr talking about Customer Relations & Retention. You can check out the full program here. Also representing MatchCraft at the...
Location and Data Privacy: What GDPR means for Advertisers and Publishers
One of the biggest issues as it pertains to data privacy – a hot topic right now, with General Data Protection Regulation (GDPR) – is location tracking. While it’s effective for advertisers to be able to track their target audience online and via mobile devices,...
London or Bust! (LocalComm 2019 by SIINDA)
Once again we’re off to London for LocalComm 2019 by SIINDA! We’ve been proud Diamond Sponsors for multiple years for a reason. Don’t miss out for even a second on the latest in digital local marketing strategy, advertising trends, mobile commerce, local e-commerce,...
How to Improve SEM and SEO to Boost Your Business
If you’re a business decision maker or marketer, you’re surely familiar with Search Engine Optimization (SEO), even at a high level. But are you familiar with Search Engine Marketing (SEM) and do you understand how SEM and SEO work together to improve your marketing...
Google Roundup: Video Ad Sequencing, My Business app, Click-to-Message Ads and more
Our latest roundup of all the Google updates you need to know about. Video Ad Sequencing now available worldwide. You probably remember when Google introduced Video Ad Sequencing earlier this year. Now, it’s available worldwide. Video Ad Sequencing lets brands...
MatchCraft Bags Top Honors at the SIINDA Media Tech Conference 2018
At the Search & Information Industry Association (SIINDA) Media Conference held in Dubrovnik, Croatia this week, MatchCraft was awarded two Platinum Industry Excellence Awards. This is MatchCraft’s third time being recognized at the conference. This year, the...
Understanding the Basics of a Google Ad Auction vs. Facebook Ad Auction
So, you may consider yourself pretty darn savvy when it comes to Google Ads. But what about Facebook ads? Compared to Google ad auctions, Facebook Ads have remained a bit of a mystery to many digital marketers. At a glance, the two platforms appear somewhat identical...
Inbound Marketing Advantages and Disadvantages
Inbound marketing relies on drawing customers to your business through the generation of interesting content that is distributed through digital channels and social media. Compared to traditional outbound marketing which relies on cold calls or advertisements, inbound...