Display advertising hasn’t always been a favorite in the world of digital marketing, nor did it make the prettiest of debuts. Ads that lacked relevance weren’t interesting, and were, well—spammy (there, we said it!)—and they also didn’t create much of a fan base among...
Programmatic ad spending has been increasing since its first introduction into digital marketing strategies; this is made evident in Nanigans report that shows a $15.43 billion total programmatic spend for 2015. This caliber of spending places programmatic ads at 59...
With Pinterest launching inaugural retargeting tools, now is a good time for advertisers to reevaluate their own policies around remarketing vs retargeting. These campaigns are a point of contention between modern consumers and advertisers. Poorly executed marketing...
Google AdWords is one of the top advertising systems in the world and its inception changed the way self-serve advertising works forever. When businesses use AdWords, they make about $2 for every $1 they spend. Currently, more than 1.2 million businesses use the...
By now, many of you will have heard about GDPR, or General Data Protection Regulation, which went into effect May 25. In today’s global economy and mass digitization, it’s challenging to think of a business not impacted by GDPR, and digital advertising is no...
We all want to draw more visitors to our websites, but unfortunately, it’s not as easy as a “build it and they will come” setup. You need to entice visitors to your website through a combination of compelling content, social outreach and SEO. Investing in paid search...
DigitalMaas is a platform, based in Sydney, Australia, that makes it easier for companies to improve their online presence. The platform offers website analysis, measurable fixes to help companies improve their reach and reports on how well your web pages are ranking...
Our latest roundup of all the Google updates you should know about. Google introduces Reach Planner to AdWords If you’ve been struggling to figure out how to best plan your YouTube content to reach the biggest audience, then Reach Planner is the answer you’ve...
We are super excited to announce that we will not just be attending but also receiving a prestigious award at the annual Bing Partner Awards being held in Seattle this year! Last year (2017) MatchCraft was honored with the Growth Technology Partner of the Year, North...