The digital advertising landscape is at a crossroads, shaped by recent revelations from the Department of Justice (DOJ) regarding Google's current ad practices. In a landmark investigation, the DOJ has scrutinized Google's role in the digital advertising market,...
LOS ANGELES, Aug. 2023 — Joining the ranks of industry veterans, MatchCraft commemorates 25 years of delivering excellence in digital advertising. For a quarter of a century, the digital ad tech leader has revolutionized PPC management, providing innovative solutions...
A Heartfelt Thank You from the MatchCraft Team As we celebrate our 25th anniversary, the MatchCraft team wants to take a moment to express our deepest gratitude to our partners and the entire MatchCraft community. Without your support and trust, this milestone would...
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In May, MatchCraft had the privilege of attending Siinda Berlin Live, where we joined forces with Vendasta to explore the powerful ways AI can revolutionize company operations. We are excited to unveil our findings and offer key insights on the adoption of AI,...
Saskatoon, SK - May 30, 2023 – MatchCraft, a global provider of digital advertising solutions and Vendasta, a leading digital marketing software platform announced today that they have both received Siinda awards. MatchCraft won a silver for Technical Innovation and...
MatchCraft is joining forces with the team at Vendasta to take on the 100th Anniversary NAB Show in Las Vegas next week. Targeted to the global broadcast, media, and entertainment industry, the event has been influential in the evolution of the broadcast industry....
Welcome to the latest edition of MatchCraft's quarterly PPC trends analysis for Q1 2023! As the digital marketing landscape continues to evolve, we aim to help you make informed decisions for your PPC campaigns by providing valuable insights drawn from our proprietary...
At MatchCraft, we are committed to creating a workplace that values diversity and equity, and we are excited to share our efforts with you. To celebrate Women's Month, we are launching a video series called "Embracing Equity," where we explore different perspectives...
In preparation for Google’s deprecation of Universal Analytics in July 2023, MatchCraft has successfully integrated Google Analytics 4 (GA4) into its AdVantage platform. GA4 is the latest version of Google Analytics and is now the default property type for all new...