The much anticipated MatchCraft Q4 US Taxonomy Category Report for 2023 is finally here! When it comes to digital advertising, keeping your finger on the pulse is the name of the game. For campaign managers seeking to boost their client’s online presence, MatchCraft's...
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How Connect Benefits Local Businesses
How Connect Benefits Local Businesses At MatchCraft, we prioritize your clients’ success, and that's why we're thrilled to introduce MatchCraft Connect—a transformative solution designed to change your local business clients’ campaign delivery for the better. Get...
How Connect Benefits Partners
How Connect Benefits Partners At MatchCraft, we understand that empowering our Partners is the key to driving campaign success. That's why we're thrilled to introduce MatchCraft Connect—a solution designed to make achieving the results you are after even easier...
How to Get the Most Out of Your Connect Account
How to Get the Most Out of Your Connect Account Welcome to the third installment of our MatchCraft Connect series! Now that you're familiar with what a Connect Account is and the benefits it offers over a standard account, it's time to dive into maximizing your...
The Benefits of Google Connect
The Benefits of Connect As we wave goodbye to 2023, MatchCraft is thrilled to recap the array of new Connect solutions that have emerged throughout the year. From the introduction of Google Connect to Bing Ads mirroring, there’s a lot we’ve achieved in the last 12...
What is a Connect Account?
What is MatchCraft Connect? Have you heard? MatchCraft has just got even better with its all-new Connect. But now you might be asking, “What is Connect?” Good question, and we’re glad you asked. It's not just a multi-platform set of tools and features; it’s a new way...
MatchCraft’s Q3 2023 CPC and CTR Insights
Paid search advertising is like a constantly changing puzzle, and having the right pieces can make all the difference for your PPC campaign. For example, long tail keywords make up as much as 70% of all search traffic—but how do you find the ones to target (CWS)? This...
2023 Winter Holiday Search Trends
It’s the most wonderful time of the year—and it's a big deal for local businesses too! Wondering what's on consumers' minds this 2023 holiday season? We've got you covered. Numerator and the National Retail Federation (NRF) have dug deep into what people are planning...
Unlocking New Possibilities: Google Display for Connect Accounts
At MatchCraft, we're continually evolving to empower our valued users with the latest tools and capabilities. We're excited to introduce an exciting update to our platform—the inclusion of Google Display for Connect Accounts. This enhancement opens up a world of...