For PPC agencies, deciding whether to use automation or hire a third party to offload some of your work can really affect the success of your client’s campaigns. In this article, we'll talk about the good (and bad) aspects of both options to help you make better...
For a long time, Google has dominated the scene with its AdWords platform, commanding the lion's share of ad spend and audience reach. However, there's another player in town that savvy campaign managers are now turning to: Bing Ads. And when it comes to harnessing...
With such a demanding schedule, many digital marketers face the challenge of selling, managing, and mastering quality digital ad campaigns. But with MatchCraft's proprietary in-house bidding/budgeting technology and campaign management solutions, you can oversee all...
Welcome to the latest installment of MatchCraft’s quarterly PPC trends! This time, we will be looking at the trends we anticipate going into Q3 2023. Our findings come from analyzing the performance of US English campaigns overseen by MatchCraft. If you’re ready to...
Are you struggling to find a cost-effective and efficient lead-generation strategy for your clients? In our latest case study, we delve into how MatchCraft's powerful platform helped one of our resellers identify the most cost-effective lead-generation approach for...
PPC (pay-per-click) ads have revolutionized the age of digital marketing, providing you with a dynamic, top-of-the-line tool to deliver tangible results for your clients. But if you think of your paid ad campaign as just a "set it and forget it" type of deal, you'll...
The 2023 graduation season is poised to be one for the record books, with consumers planning to spend over $5.8 billion on gifts and decorations. As a campaign manager looking for ways to capture a piece of the pie, understanding consumer behavior and preferences is...
When advertisers use geo-targeting and ad customization, they can deliver tailored messages to different consumers based on the information gathered about them. The better your client understands what their target customers want and need, the more likely they can...
Mother's Day 2023 is poised to be a historic one, with consumers planning to spend a staggering $35.7 billion on gifts and celebrations. As a campaign manager looking for ways to capitalize on this opportunity, understanding consumer behavior and preferences becomes...