Meet the MatchCraft team on location during the event! In a discussion led by CEO Sandy Lohr, we’ll uncover the trends that impact local businesses and reseller organizations and answer questions like: where is the industry going, what is changing, and how can...
Meet the MatchCraft team on location during the event! Let's discuss what is the next big thing in running scalable and profitable campaigns on paid search, display, and social media. DMEXCO is Europe’s leading digital marketing & tech event for key players...
This month, we celebrate an important anniversary: we turn 24 years old. When we launched 24 years ago, we had an ambitious mission: to be a real-time exchange between buyers and sellers. Looking back, we are both humbled and delighted by how this mission has evolved....
Social media is constantly changing. The first few iterations of many of the most-used platforms today are almost unrecognizable. Instagram Stories, for instance, didn’t become part of the Instagram platform until 2016—a full ten years since its inception—but it is...
It shouldn’t come as a surprise that consumers and brands are intimately connected. After all, we engage with each other daily, sometimes in obvious ways, sometimes in less obvious ways, but always more often than most would think. Brands have become integral to...
Micro, small, and medium enterprises (MSMEs) are considered to be the backbone of the economic fabric of several countries, especially those in the African continent. In fact, MSMEs make up 90% of the businesses in Africa, and in some countries like Ghana, they...
Digital marketing is a key revenue-driving activity for all SMEs. However, to craft and implement effective digital marketing strategies and policies, business owners and digital marketing experts must first be aware of the latest digital marketing trends. The...
The pandemic triggered several changes in consumer behavior and, consequently, the marketing and sales strategies employed by brands. Gone are the days when you could expect the average consumer to reserve the majority of their shopping for the weekends. The pandemic...