With more than 2.8 billion monthly active users, it is undeniable that paid ads on Facebook are a key component of local marketing for SMBs. Using MatchCraft’s social solutions, resellers and their advertisers benefit from the reach and connectivity of Facebook and...
Throughout Europe consumers have adopted digital shopping and buying as a result of lockdowns during the pandemic. But how will that behavior evolve as the opportunity to shop in-person presents itself? Our team has compiled extensive research and insights into...
As the global economy begins to emerge from its slumber, the drive to empower local businesses to be successful continues to be the focus for MatchCraft. Providing our reseller and agency partners with insights into how to adapt their business models and how to guide...
2021 is already looking sunny and we are really looking forward to what the rest of the year has in store for the ad-tech industry. Resellers and agencies looking to not just float but swim, in the digital marketing space, must watch out for upcoming and incoming...
The combination of best-in-class technology and stellar support prove to be the winning formula for MatchCraft partner Signpost. To learn more about Signpost's success, download the case study.
Recently, MatchCraft’s CEO, Sandy Lohr, joined SIINDA’s Kimberli J. Lewis on the Voice of America - Leadership Beyond Borders podcast to talk about how MatchCraft hires, engages & retains remote employees and what SMBs can do to find and retain talent in this new...
Today’s digital-savvy consumers like being self-reliant - they prefer doing everything themselves from ordering groceries online to taking virtual yoga classes, hanging out with their friends over video chats, or touring new places via online tours. This DIY attitude...
Google has changed the rules again, but don’t worry, we’ve got your back! MatchCraft prides itself on delivering exceptional service to our reseller and agency partners and the latest announcement from Google gives us another chance to shine. Earlier this...
MatchCraft’s AdVisorTM Taxonomy is a proprietary & localized keyword and ad copy library that supports more than 20 languages and dialects across 44 countries. It’s the key to creating campaigns that match the right search queries with the right merchants – and to...