Our partner, Microsoft Ads, recently published a case study featuring MatchCraft and our client Infoserve. The case study dives into the positive results seen by Infoserve, and its local advertisers, as a result of using MatchCraft’s proprietary technology to automate...
MatchCraft’s promise to our reseller & agency clients, and their advertisers, has always been to provide the best that ad-tech has to offer. The highest-rated advertising platforms, battle-tested technology and excellent client service. "We are excited to add...
Google’s free analytics tool, Google Analytics, offers an in-depth view into the way people are engaging with a website. It also provides details about online sales and conversions via Goals. Using this Google Analytics data, MatchCraft can provide both conversion...
adVantage’s Merchant Center has been designed keeping the needs of resellers and agencies in mind. The Merchant Center is an easy-to-use, interactive dashboard that gives you unmatched visibility and control over your advertisers’ campaigns. To learn more about our...
MatchCraft’s adVantage platform has been designed to make campaign setup & management intuitive, time & cost-effective and thus, scalable. Within adVantage there are many efficiency tools and features available to both our reseller and agency clients’ sales...
Customers today want products and services to be available at the touch of a button. Adding call-in information in ads is a great way to fulfill that need. However, just drawing in customer calls is not enough; to fully understand and subsequently, maximize the...
Another few weeks and we will be in the new year. But before 2020 is officially over, we want to take a quick look at the year that was. This year our incredible team, powered through all the hurdles that came across as a result of the pandemic and, was able to offer...
2020 has been unexpected in many ways but the one thing that has remained unchanged is MatchCraft’s drive to constantly introduce new tools and features to better help our reseller and agency clients serve their local merchants. One of the latest feature additions...
In July & August, our friends at BigFive Digital conducted their “Legacy of Lockdowns" survey which spanned all four of BigFive's operative regions - West Africa, East/Central Africa, South & Sub-Saharan Africa & Middle East/North Africa. The goal was to...