2020 has been a year of many changes and one of the biggest shifts has been seen in shopper behavior - and the way business owners have adapted to meet the new demands of these new COVID-conscious customers. So, as the holiday season begins, we want to share some...
Knowledge Center
The Impact of COVID-19 on Local Businesses in US
Recently, MatchCraft's CEO, Sandy Lohr joined Thryv's Connect20 conference to talk about "The Role of Search in Running Local Businesses". She touched upon topics such as the impact of COVID-19 on consumer and search behaviors, the role search can play in helping SMBs...
COVID-19 Automotive Industry Insights
Over the course of the pandemic, our friends at Microsoft Ads have released several trend reports, that provide valuable insight into how consumer sentiment and behavior is shifting as a result of the pandemic. Noted in this whitepaper are our key takeaways and action...
COVID-19 Retail Industry Insights
Our "COVID-19 Retail Impact" whitepaper covers actionable insights, into how consumer sentiment and behavior is shifting as a result of the pandemic, based on retail trends shared by our friends at Microsoft Ads. Download the "COVID-19 Retail Impact"...
COVID-19 Health & Wellness Industry Insights
Based on trend reports published by Microsoft Ads, our "COVID-19 Health & Wellness Impact" whitepaper offers actionable insights into how consumer sentiment and behavior is shifting as a result of the pandemic. Download the "COVID-19 Health & Wellness...
COVID-19 Travel Industry Insights
In our "COVID-19 Travel Impact" whitepaper you will find our key takeaways and actionable recommendations based on Microsoft Ads' trend reports that provide valuable insight into how consumer sentiment and behavior are shifting as a result of the pandemic. ...
Small Business Recovery & Digital Outlook
In October, Localogy's President, Bill Dinan joined our team during the monthly all-staff meeting to share Localogy's finding on the expected recovery timeline for SMBs and their revised outlook towards digital as a result of the COVID-19 lockdowns. Take a look at our...
Why Use adVantage’s Automated Responsive Search Ads
MatchCraft’s focus has always been on making digital advertising intuitive by providing best-in-class ad automation solutions within our proprietary adVantage platform. MatchCraft’s Automated Responsive Search Ads (RSA) are a great example of our ongoing commitment to...
The Pandemic’s Impact on Local Businesses in Europe
The pandemic has adversely impacted business owners throughout the world and the uncertainty, about how soon businesses will be able to bounce back from the effect of the lockdowns, still looms heavy in everyone’s minds. Kimberli from SIINDA, our long standing partner...