Breaking sales records month over month, the team at OMG National relies on MatchCraft's adVantage technology for efficiencies of scale. To learn more about OMG's transformative approach, download the case study. Enabling Partner Success | OMG National &...
Knowledge Center
Importance & Benefits of Google Analytics in adVantage
Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our...
Award Winning Support for SMBs
Award Winning Support for SMBs during COVID-19 Creator of leading digital ad platform, AdVantage, recognized with three Innovation & Service Awards for Supporting SMBs during COVID-19 Santa Monica, Calif. (Oct. 14, 2020) – The European organization SIINDA...
Helping Businesses Succeed
Like many individuals and organizations across the globe, MatchCraft has been faced with unprecedented challenges in 2020. The teams at MatchCraft came together in unique ways to provide our reseller and agency partners with solutions that would prove beneficial to...
Responsive Display Ads in adVantage
Digital advertising can time be consuming and overwhelming for both advertisers and the resellers & agencies managing their accounts. MatchCraft’s goal is always to ensure that our reseller and agency clients are able to not only manage their advertisers’...
adVantage’s Estimator Tool
MatchCraft’s focus is always on making selling & provisioning digital campaigns scalable for our reseller & agency clients. adVantage’s Estimator has been designed keeping this need in mind. Estimator Tool & the Need for It There are many tools that...
DanAds partners with MatchCraft
DanAds partners with MatchCraft to meet demand for self-service social media advertising The partnership enables advertisers to buy and manage social media ad campaigns via DanAds’ self-service advertising platforms without the need for human interaction. ...
Taxonomy Team Focuses on Localization
MatchCraft's Native Language Consultants don't just translate existing copy, they create localized variations and distinct sets of keywords and ad copy specific to each language and dialect. Learn more about why our team considers localization so critical to...
Matching Buyers and Sellers Around the Globe
MatchCraft’s CEO Sandy Lohr recently had a conversation with Gordon Henry of Thryv, to discuss trends in digital advertising, the state of the economy, and how the pandemic has affected how consumers will purchase goods and services in the future. During the course of...