Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased...
Remember the difference between a boss and a leader; a boss says “Go!” – a leader says “Let’s go!” ~E.M. Kelly The above quote describes MatchCraft’s CEO, Sandy Lohr’s, management style to the T. Sandy has been a part of the local media space for more than 35 years...
MatchCraft’s platform adVantage was designed to make campaign management scalable, and intuitive, for our reseller and agency clients. Our team continually enhances the platform by introducing feature updates that deliver on that promise. adVantage’s Negative...
Recently MatchCraft’s CEO, Sandy Lohr joined Localogy’s Lizzie Roth to discuss how MatchCraft is tackling the management of a multi-generational team during the crisis. Below is a synopsis of the webinar. In the midst of this chaotic crisis, we all have way more on...
MatchCraft is a global provider of best-in-class marketing technology. Our clients & their advertisers are spread across the map. So it is only fitting that the team responsible for spreading the word about MatchCraft and bringing in new clients is spread across...
Over the past few months, we have featured MatchCraft teams and there are more to come! This week we are shining the spotlight on the team behind the curtain, responsible for all the amazing content you enjoy, the Marketing team. What Does The Marketing Team Do? The...
MatchCraft’s focus has always been on offering our reseller/agency clients ad-tech that not only gives them the ability to succeed in the present but also sets them up for staying ahead of the curve every time. A good example is the recent introduction of Automated...
MatchCraft’s Taxonomy, adVisor, is a proprietary keyword and ad copy library that supports more than 20 languages and dialects across 44 countries. This category-based library is the result of over two decades of research and learning. It offers ready-to-use ad copies...
Last week we featured our US based Client Engagement Team & this week we are shining the light on our awesome EMEA (Europe, Middle East & Africa) Account Management Team. What Does The EMEA Account Management Team Do? Much like the US Client Engagement Team,...