SANTA MONICA, Calif., July 9, 2020 -- MatchCraft, the leading platform for selling and managing digital marketing campaigns at scale, recently introduced it's latest offering Automated Responsive Search Ads. MatchCraft's Automated Responsive Search Ads feature was...
Knowledge Center
Meet Our Client Engagement Team
MatchCraft’s proprietary & battle-tested platform, adVantage, has been helping our reseller and agency clients sell and manage digital campaigns for their local advertisers since 1998! But our platform would not be half as effective if it were not for the people...
Meet Our Engineering Team
MatchCraft’s adVantage platform is not only battle-tested but also constantly evolving to meet and exceed the needs of our reseller & agency clients and their local advertisers. And the people behind this constant innovation are the members of our Engineering...
Creating an Engaging Culture in a Virtual-Centric Workplace
For many organizations the shift from in-person to virtual offices has proven challenging. Our focus on employee engagement has been a key factor in our ability to successfully transition to a fully remote team overnight. Our People & Culture team has been...
Meet Our People+Culture Team
We often talk about how the people at MatchCraft, and the company culture they have helped build, are some of MatchCraft’s biggest differentiators. So it only seems apt to feature the team that drives our company’s employment and culture management processes - our...
Meet Our Finance Team
What Does The Finance Team Do? Our 2 member strong Finance team is responsible for managing MatchCraft’s cash flow. The team takes care of accounting and financial analysis & modeling. In recent times, members of the Finance team rolled up their sleeves &...
Everyone Needs a Kamran
In an industry where the average tenure ranges from 1.8-7.8 years, celebrating a 20 year anniversary is something that calls for special attention. In May 2000, Kamran Niknia first logged into his MatchCraft computer and has been logging in ever since. His ability to...
Diversity and Inclusion. It’s in our DNA.
With team members and clients that span the globe, Diversity and Inclusion live at the core of who we are. Our long-standing commitment to diversity and inclusion is most evident in our mentoring, recruiting, and retention efforts and extends into the support we show...
Meet Our IT Team!
As promised, we are back with another team feature. This week we interviewed the team that truly keeps our company going – the IT team! What Does The IT Team Do? This 2 member strong team keeps all of MatchCraft’s tech systems running smoothly. From our servers...