In light of the unprecedented global health crisis, we know our partners are challenged with responding to the needs of their advertisers. In an effort to provide some guidance around how to manage and optimize campaigns, we developed the following “Things to...
In a world where Work-from-Home is quickly becoming the order of the day, we find ourselves uniquely equipped to dole out wisdom on this subject. Our team is 100% remote at the moment, given the situation at hand. However, on any given day at least 54% of MatchCraft...
One of the big benefits of online shopping is the ability to compare prices of different goods & services in real-time. According to the 2019 UPS Pulse of the Online Shopper study, 79% of customers consider price to be the most important factor to research before...
We are ready to kick off our 2020 conference calendar in style. First up is Localogy 20/20. Representing MatchCraft will be our CEO, Sandy Lohr; Marc Zaks, CRO; Brad Petersen, Senior Vice President – Business Development & Tom Maguire, Director, Business...
Responsive Search Ads In 2019, Google announced the launch of Responsive Search Ads. This ad format enables advertisers to provision up to 43,680 different ad variations at once, by specifying up to 15 different headlines and 4 different ad descriptions. Responsive...
adVantage’s Merchant Center adVantage’s Merchant Center is a white-labeled dashboard that has been designed keeping the needs of resellers, agencies, and advertisers in mind. The Merchant Center makes it easier for resellers to track & report campaign results and...
When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these...
What are Structured Snippets? Structured Snippets are extensions that can be added to your advertisers’ search ads on both Google & Bing. They can be used to highlight specific characteristics of the advertisers’ products and services that differentiate them from...
adVantage provides a bevy of campaign settings that help resellers and agencies set up ad campaigns that enable their advertisers’ ads to be shown to the right audiences, in the right place, at the right time, and on the right device. What are Device Bid Adjustments?...