When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. Benefits of Audience Targeting Cost-effectiveness – Targeting the right audiences helps resellers/agencies...
What Are Sitelinks? Sitelinks are ad extensions that allow advertisers to include additional links to pages on their websites. These extensions can be added to the ads being provisioned on search networks such as Google & Bing. They appear below the main website...
Resellers and agencies have many options when it comes to carefully utilizing and maximizing their advertisers’ online spend. They can choose to advertise on Search and Display networks such as Google and Bing, go the social route using Facebook and Instagram, use any...
The team at MatchCraft would like to express our concern for our clients and their families in addition to the MatchCraft families in Australia. In this time of crisis we offer assistance on behalf of the clients we have the privilege to serve every day. In reflecting...
MatchCraft offers Bing’s Syndication Network as a part of the Bing Search offering in our adVantage platform. Adding the Bing search network to the list of target networks helps our reseller and agency clients improve the overall performance of their advertisers’...
Our aim at MatchCraft is to simplify campaign management for our resellers and agency clients and their advertisers. Every feature on our platform adVantageTM is designed keeping that goal in mind. In the past few years, Google My Business has gained popularity among...
Love it or hate it, you can’t ignore it. Social media is an integral part of our lives today and, as such, so is social advertising. At 2.23 billion monthly active users in 2019, Facebook leads the social network pack. Instagram is not far behind, with 1 billion...
What are Location Extensions and Why Use Them? Location extensions are used to encourage potential customers to call, visit, or identify where a business is physically located by making it easier for them to see valuable information. Location extensions are an...
At MatchCraft we take campaign management very seriously – and our adVantage™ platform was designed to make optimization easier and more effective. Our automated bid management, precise budget pacing, detailed data reporting, and a full suite of tools enable campaign...