Millennials – there is a good chance that you may be one of them. But if you aren’t, we can help you understand what drives millennial business owners and how to sell to them. Millennials – Who are they? According to a report by Futurum Research, there are currently...
Our CEO, Sandy Lohr recently spoke at the HealthCare Internet Conference (HCIC) held in Orlando, Florida, about “Millennials’ Perspective on Healthcare”. There is a growing and concerning trend within the healthcare industry of skepticism and mistrust among...
Average Position has long been a key metric used by advertisers, optimizers, and sales teams alike to evaluate the effectiveness of a paid search campaign. Google’s announcement that the average position metric would be eliminated provided an opportunity to shift our...
SANTA MONICA, California, Oct. 24, 2019 -- At the SIINDA (Search & Information Industry Association) Local Search Summit Conference held in Lisbon, Portugal, MatchCraft was awarded a Silver Industry Excellence Award in the "Sales and Marketing Automation"...
At MatchCraft we believe that Customer Retention is key to a successful and sustainable business. It is a well-known fact that the cost of acquisition is high, but that is not the only determining factor. An article published by The Daily Egg, says that existing...
MatchCraft’s adVantage platform features functionality designed to maximize your advertiser’s digital media spend. The functionality native to the adVantage platform includes features not available when placing with the publishers directly and is designed to improve...
Fall is here! And so is a month full of conferences and speaking engagements. After attending SIINDA’s Local Search Summit in Lisbon, we will be off to Yext’s Onward19 being hosted in New York. If you are at the conference, be sure to check out our CEO, Sandy...
This November, you can find us at the Healthcare Internet Conference being hosted in Orlando, Florida. On November 3rd, from 5:15 pm to 6 pm, MatchCraft CEO, Sandy Lohr, will be a part of the Let’s Talk Event. She will talk about “Millennials’ Perspective on...
We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. It’s estimated that anywhere from 30 to 50 million...