We are excited to attend the Local Search Summit being hosted by SIINDA in Lisbon, Portugal this year. On stage will be our CEO, Sandy Lohr talking about Customer Relations & Retention. You can check out the full program here. Also representing MatchCraft at the...
In the crowded landscape of Los Angeles tech companies, MatchCraft is proud to stand out for having a diverse workforce from all perspective: gender, ethnicity, and even geographic location. Our office sits in all corners of the world, from Europe and Asian to South...
Clients trust you to drive traffic to their website, increase brand awareness, and generate conversions. MatchCraft’s goal is to make it easier for you to meet (and exceed) your client expectations. That’s why we’re constantly thinking of ways we can automate...
Car dealers, heads up. Your ad campaigns can be a whole lot easier. Automobile advertising can often present a variety of challenges with the space being highly saturated with competition. When advertising to customers, it’s tough to find a balance with targeting the...
One of the biggest issues as it pertains to data privacy – a hot topic right now, with General Data Protection Regulation (GDPR) – is location tracking. While it’s effective for advertisers to be able to track their target audience online and via mobile devices,...
Once again we’re off to London for LocalComm 2019 by SIINDA! We’ve been proud Diamond Sponsors for multiple years for a reason. Don’t miss out for even a second on the latest in digital local marketing strategy, advertising trends, mobile commerce, local e-commerce,...
We’ve been receiving a ton of questions about disapprovals in AdWords and Bing. The biggest frustration: fixing disapproved ads so your campaigns can continue to run seamlessly. But there’s no reason to let disapproved ads slow your momentum. While it may be...
If you’re a business decision maker or marketer, you’re surely familiar with Search Engine Optimization (SEO), even at a high level. But are you familiar with Search Engine Marketing (SEM) and do you understand how SEM and SEO work together to improve your marketing...
Keyword research may be the most critical aspect of digital marketing and search. The ability to rank for the right keywords – and attract the right audience – can transform your business. Keywords not only give you a way to boost your search rankings on Google and...