If you’re a new to the concept, Google Ads bid adjustments allow you to decide how (what device), where (geo-location) and when (ad scheduling) your ads will show. Mobile bid adjustments give you all the tools you need to get even more connected with your target...
There’s no doubt about it – it is a crowded world when it comes to paid search. Advertisers are fighting a tidal wave of competition and easily distracted viewers, all while trying to keep their ad spend in a reasonable range. These challenges aren’t disappearing any...
We know digital advertising agencies have many platforms to choose from; it’s a crowded market. But we also know digital marketing is a tough place, with crowded margins, high-pressure to perform, and clients who come with equally-high expectations. As agencies...
Our latest roundup of all the Google updates you need to know about. Video Ad Sequencing now available worldwide. You probably remember when Google introduced Video Ad Sequencing earlier this year. Now, it’s available worldwide. Video Ad Sequencing lets brands...
It’s that time of year, once again, when holiday shoppers flood the web and hit the streets in search of the best holiday gifts and deals. It will be difficult to beat last year’s shopping spree: spending was at an all-time high at a whopping $184 billion. But one...
Search Engine Marketing is now one of the most commonplace methods of marketing online. Certainly auto dealers also can benefit from this kind of marketing for their website. Here, we’re going to discuss the basics of digital marketing and how specialized content...
At the Search & Information Industry Association (SIINDA) Media Conference held in Dubrovnik, Croatia this week, MatchCraft was awarded two Platinum Industry Excellence Awards. This is MatchCraft’s third time being recognized at the conference. This year, the...
So, you may consider yourself pretty darn savvy when it comes to Google Ads. But what about Facebook ads? Compared to Google ad auctions, Facebook Ads have remained a bit of a mystery to many digital marketers. At a glance, the two platforms appear somewhat identical...
MatchCraft is dedicated to serving our local communities. Not only is this a core company value – one we take very seriously – but it is also a great way to pull teams together, enhance communication among employees and, well, just have a great time. ...