Inbound marketing relies on drawing customers to your business through the generation of interesting content that is distributed through digital channels and social media. Compared to traditional outbound marketing which relies on cold calls or advertisements, inbound...
Retargeting ads is a powerful trick in a digital marketer’s toolbox. It’s an opportunity for you to reinforce your brand in the minds of viewers who have already visited your website. These are people who have shown interest in your product or service, but haven’t...
What if we could divulge the best times to run Google ads (PPC) to get the best results? A small disclaimer: we can only sort of answer the question for you. One of the foundational tenets of marketing is to test. Making an assumption could lead to poor results and a...
Serious marketers know that the secret to successful campaigns is data. Lots of data! That’s the beauty of platforms such as Google Analytics and Google AdWords. They enable you to run highly targeted campaigns and immediately see what the heck is going on—and how you...
Even with all the data showing that consumers increasingly rely on online search to make purchase decisions, some local business owners still resist spending money on search marketing. Handling objections to search marketing is an important skill for digital sales...
We’re headed to Dubrovnik, Croatia for the 2018 SIINDA Local Search Summit. Will we see you there? Local Search Summit is where brands, tech, data and marketing wizardry come together. The conference will cover topics such as customer acquisition (and what to do with...
Display advertising hasn’t always been a favorite in the world of digital marketing, nor did it make the prettiest of debuts. Ads that lacked relevance weren’t interesting, and were, well—spammy (there, we said it!)—and they also didn’t create much of a fan base among...
Programmatic ad spending has been increasing since its first introduction into digital marketing strategies; this is made evident in Nanigans report that shows a $15.43 billion total programmatic spend for 2015. This caliber of spending places programmatic ads at 59...
Ask most small business owners how they feel about online advertising and you’ll get a pretty consistent response: Overwhelmed. They know they need to be investing in it, they know they can’t ignore it, and they suspect they don’t know how to do it right. The facts...