Who doesn’t enjoy a good offer? That’s right – no one! That’s why search engines rolled out a form of ad extensions, called “Callouts”. These extensions give you a way to pump up your ads with additional copy. Allowing you to showcase offers within your campaigns can...
With Pinterest launching inaugural retargeting tools, now is a good time for advertisers to reevaluate their own policies around remarketing vs retargeting. These campaigns are a point of contention between modern consumers and advertisers. Poorly executed marketing...
Google AdWords is one of the top advertising systems in the world and its inception changed the way self-serve advertising works forever. When businesses use AdWords, they make about $2 for every $1 they spend. Currently, more than 1.2 million businesses use the...
It’s the year we’ve been anticipating—we officially turn the ripe age of 20, and we plan to celebrate it all year long! For any technology company, the first few years are a challenge of its own. Just surviving those early days is worth celebrating (at the very least,...
Search marketing managers spend a lot of time deciding which keywords they should include in a campaign. But negative keywords – terms that are specifically excluded from campaigns – deserve equal attention. Negative keywords operate in the exact opposite way as...
All companies that sell digital marketing services to SMBs share one common frustration: customer churn and how to reduce churn rate. Local search analyst Greg Sterling puts the average annual churn rate for search marketing clients at or above 50 percent, with some...
Display ads are everywhere, from social media feeds and entertainment websites to newspapers and online magazines. But for their massive popularity, a lot of companies struggle to get a decent conversion rate to justify all of their efforts (and ad spend coming up...
One of MatchCraft’s core values is giving back to our community. As an organization, we get a kick out of helping underserved populations and helping others learn. That’s why we’re thrilled to announce our latest feel-good project: teaching high school students about...
Do you feel constrained by your current ad—wanting to give viewers more information about your company, product, or how to get it in their hands? Well, ad extensions are your ticket to achieving this goal of delivering additional details. Ad extensions aren’t just a...