By now, many of you will have heard about GDPR, or General Data Protection Regulation, which went into effect May 25. In today’s global economy and mass digitization, it’s challenging to think of a business not impacted by GDPR, and digital advertising is no...
We all want to draw more visitors to our websites, but unfortunately, it’s not as easy as a “build it and they will come” setup. You need to entice visitors to your website through a combination of compelling content, social outreach and SEO. Investing in paid search...
MatchCraft was awarded the Global Growth Hacker of the Year Award at the annual Bing Partner Summit, held in Fremont Studios in Seattle, WA (USA). The Global Bing Partner Awards aim to honor the individuals and organizations behind some of the most impactful,...
DigitalMaas is a platform, based in Sydney, Australia, that makes it easier for companies to improve their online presence. The platform offers website analysis, measurable fixes to help companies improve their reach and reports on how well your web pages are ranking...
Our latest roundup of all the Google updates you should know about. Google introduces Reach Planner to AdWords If you’ve been struggling to figure out how to best plan your YouTube content to reach the biggest audience, then Reach Planner is the answer you’ve...
We are super excited to announce that we will not just be attending but also receiving a prestigious award at the annual Bing Partner Awards being held in Seattle this year! Last year (2017) MatchCraft was honored with the Growth Technology Partner of the Year, North...
Heads up, search marketers: MatchCraft is headed to Chicago to sponsor the Local Search Association (LSA) annual conference! MatchCrafters attending include Sandy Lohr, CEO extraordinaire, and Marc Zaks, our CRO. Please stop by Booth #12 to say hi if you’ll be there,...
Like many companies, we like to think we’re comprised of great people—those with big hearts and visionary minds. This is important to us because MatchCraft believes in giving back to the community. For example, we volunteer regularly as a team, and we recently...
Marketers who work with local businesses spend a lot of time and energy these days tracking and optimizing call-based conversions. And that’s as it should be: With more consumers using mobile devices than desktop computers when looking for local information, most...