24 years ago, the name MatchCraft was born out of the Craft to Match consumers and SMEs. That mission is the same today. However, the consumer’s path to purchase has changed drastically. Search used to be synonymous with shopping. It used to start with a search engine...
The holiday season can be a stressful time of year for businesses. It's the time of year to make sales numbers. Marketers have plenty of motivation to start their campaigns running early. This year, holiday retail sales are estimated to increase by 3.3% to USD 1.262...
We always see this question: What is the future of PPC? Where is the industry headed? With constant updates on Google, new platforms becoming the latest thing to put ads on, and ever-changing consumer behavior--Â it can only be natural to feel uncertain if we are...
Meet the MatchCraft team on location during the event! In a discussion led by CEO Sandy Lohr, we’ll uncover the trends that impact local businesses and reseller organizations and answer questions like: where is the industry going, what is changing, and how can...
Meet the MatchCraft team on location during the event! Let's discuss what is the next big thing in running scalable and profitable campaigns on paid search, display, and social media. DMEXCO is Europe’s leading digital marketing & tech event for key players...
This month, we celebrate an important anniversary: we turn 24 years old. When we launched 24 years ago, we had an ambitious mission: to be a real-time exchange between buyers and sellers. Looking back, we are both humbled and delighted by how this mission has evolved....
Social media is constantly changing. The first few iterations of many of the most-used platforms today are almost unrecognizable. Instagram Stories, for instance, didn’t become part of the Instagram platform until 2016—a full ten years since its inception—but it is...
It shouldn’t come as a surprise that consumers and brands are intimately connected. After all, we engage with each other daily, sometimes in obvious ways, sometimes in less obvious ways, but always more often than most would think. Brands have become integral to...
Micro, small, and medium enterprises (MSMEs) are considered to be the backbone of the economic fabric of several countries, especially those in the African continent. In fact, MSMEs make up 90% of the businesses in Africa, and in some countries like Ghana, they...