Digital marketing is a key revenue-driving activity for all SMEs. However, to craft and implement effective digital marketing strategies and policies, business owners and digital marketing experts must first be aware of the latest digital marketing trends. The...
Creator of award-winning digital ad platform, adVantage™, awarded for its API suite used to power paid search, social and display advertising. Los Angeles, Calif., May 25, 2022 - At the Search & Information Industry Association (SIINDA) Live Conference held in...
The pandemic triggered several changes in consumer behavior and, consequently, the marketing and sales strategies employed by brands. Gone are the days when you could expect the average consumer to reserve the majority of their shopping for the weekends. The pandemic...
Mother's Day is just around the corner and this year the National Retail Federation expects Mother’s Day spending to increase by around 4 billion. In fact, “Gifts for Mom” seems to be the most searched phrase in the US this month. As per the latest stats released...
MatchCraft Again Recognized as Global Rising Star of the Year at Microsoft Advertising Partner Awards Los Angeles (April 29, 2022) - MatchCraft, a global leader in digital advertising technology, was again recognized by Microsoft Advertising, this time as the...
Cecilia Soto recently joined the MatchCraft engineering team as a UX Designer. In this week's episode in our series highlighting MatchCraft's Women in Tech, Cecilia shares her experiences throughout her education and early career. Want to learn more about MatchCraft?...
MatchCraft Announces Partnership With Ellohub to Service Brazilian Market Los Angeles (April 6, 2022) - MatchCraft, a global leader in digital advertising technology, announces a formal partnership with Ellohub to be the official reseller of MatchCrafts paid search,...
This week, in our ongoing series highlighting MatchCraft's Women in Tech, Software Developer Reema Khan shares how her family played an influential role in her decision to pursue a STEM career. Like so many women, Reema balances motherhood and a career and shares some...
Last week, MatchCraft celebrated International Women's Day by inviting a few of our own Women in Tech to share their journeys into STEM-based careers and how they have been able to successfully #BreakTheBias. As expected, their stories were thought-provoking and...