Digital advertising can time be consuming and overwhelming for both advertisers and the resellers & agencies managing their accounts. MatchCraft’s goal is always to ensure that our reseller and agency clients are able to not only manage their advertisers’...
MatchCraft’s focus is always on making selling & provisioning digital campaigns scalable for our reseller & agency clients. adVantage’s Estimator has been designed keeping this need in mind. Estimator Tool & the Need for It There are many tools that...
MatchCraft's Native Language Consultants don't just translate existing copy, they create localized variations and distinct sets of keywords and ad copy specific to each language and dialect. Learn more about why our team considers localization so critical to...
Remember the difference between a boss and a leader; a boss says “Go!” – a leader says “Let’s go!” ~E.M. Kelly The above quote describes MatchCraft’s CEO, Sandy Lohr’s, management style to the T. Sandy has been a part of the local media space for more than 35 years...
MatchCraft’s platform adVantage was designed to make campaign management scalable, and intuitive, for our reseller and agency clients. Our team continually enhances the platform by introducing feature updates that deliver on that promise. adVantage’s Negative...
MatchCraft is a global provider of best-in-class marketing technology. Our clients & their advertisers are spread across the map. So it is only fitting that the team responsible for spreading the word about MatchCraft and bringing in new clients is spread across...
Over the past few months, we have featured MatchCraft teams and there are more to come! This week we are shining the spotlight on the team behind the curtain, responsible for all the amazing content you enjoy, the Marketing team. What Does The Marketing Team Do? The...
MatchCraft’s focus has always been on offering our reseller/agency clients ad-tech that not only gives them the ability to succeed in the present but also sets them up for staying ahead of the curve every time. A good example is the recent introduction of Automated...
MatchCraft’s Taxonomy, adVisor, is a proprietary keyword and ad copy library that supports more than 20 languages and dialects across 44 countries. This category-based library is the result of over two decades of research and learning. It offers ready-to-use ad copies...