All companies that sell digital marketing services to SMBs share one common frustration: customer churn and how to reduce churn rate. Local search analyst Greg Sterling puts the average annual churn rate for search marketing clients at or above 50 percent, with some...
MatchCraft was awarded the Global Growth Hacker of the Year Award at the annual Bing Partner Summit, held in Fremont Studios in Seattle, WA (USA). The Global Bing Partner Awards aim to honor the individuals and organizations behind some of the most impactful,...
We see it all the time. Advertisers and agencies reach a natural tipping point in their business, where they are on the precipice of a skyrocket scale—but lack the resources to do it the right way. After all, juggling a couple hundred clients (or, in some cases, a...
Behind every great company is a great human resources team—or, what we refer to as our People & Culture team. And we didn’t just call ’em that because it’s cute. The MatchCraft People & Culture team is the core driver of how we live out MatchCraft’s values in...
Small business owners believe online advertising and email marketing deliver the best results for their businesses. However, according to a recent survey, few of them are using sophisticated enough tracking methods to know for sure. The Local Merchant Report...
Happy New Year, fellow geeks and digital marketing aficionados. The bubbly from the New Year has long gone flat, and we’re back at it. We have to be—we have big plans for 2018. But as we kick off the new year, we can’t help but look back at the last 12 months. One way...
As we continue to introduce you to the incredible, diverse team at MatchCraft, we like to envision taking a trip around the globe. Next stop: Leiden, a great city in the Netherlands, and home to a tight-knit team of account managers. We like being close to our clients...
Funny thing about digital marketing – the demand for it, and interest in how to effectively scale it and get the most bang for your buck – well, it spans the globe! MatchCraft’s team and services are no different. While we pride ourselves on our intelligent...
If you’re looking to get into tech, but you’re still a student, there’s a way you can get your foot in the door, now: take on an internship. Internships, once considered optional, are now a must-have for students who are looking to tip their toes into tech, or really...