Today, advertising has become a crucial aspect of a business’s advertising strategy. To succeed in this cutthroat market, campaign managers must make use of potent advertising platforms and cutting-edge tools. MatchCraft's Google Connect is one such advertising tool...
When it comes to business sales, pricing strategies play a key role in helping agencies win more clients. So how do you choose the best strategy to win the deal? Read on to learn more. What Is Pricing Strategy, and Why Is it Important? Pricing strategy refers to the...
Breaking sales records month over month, the team at OMG National relies on MatchCraft's adVantage technology for efficiencies of scale. To learn more about OMG's transformative approach, download the case study. Enabling Partner Success | OMG National &...
When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these...
What are Structured Snippets? Structured Snippets are extensions that can be added to your advertisers’ search ads on both Google & Bing. They can be used to highlight specific characteristics of the advertisers’ products and services that differentiate them from...
When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. Benefits of Audience Targeting Cost-effectiveness – Targeting the right audiences helps resellers/agencies...
MatchCraft offers Bing’s Syndication Network as a part of the Bing Search offering in our adVantage platform. Adding the Bing search network to the list of target networks helps our reseller and agency clients improve the overall performance of their advertisers’...
Our aim at MatchCraft is to simplify campaign management for our resellers and agency clients and their advertisers. Every feature on our platform adVantageTM is designed keeping that goal in mind. In the past few years, Google My Business has gained popularity among...
Love it or hate it, you can’t ignore it. Social media is an integral part of our lives today and, as such, so is social advertising. At 2.23 billion monthly active users in 2019, Facebook leads the social network pack. Instagram is not far behind, with 1 billion...