What are Location Extensions and Why Use Them? Location extensions are used to encourage potential customers to call, visit, or identify where a business is physically located by making it easier for them to see valuable information. Location extensions are an...
Clients trust you to drive traffic to their website, increase brand awareness, and generate conversions. MatchCraft’s goal is to make it easier for you to meet (and exceed) your client expectations. That’s why we’re constantly thinking of ways we can automate...
Car dealers, heads up. Your ad campaigns can be a whole lot easier. Automobile advertising can often present a variety of challenges with the space being highly saturated with competition. When advertising to customers, it’s tough to find a balance with targeting the...
We’ve been receiving a ton of questions about disapprovals in AdWords and Bing. The biggest frustration: fixing disapproved ads so your campaigns can continue to run seamlessly. But there’s no reason to let disapproved ads slow your momentum. While it may be...
Keyword research may be the most critical aspect of digital marketing and search. The ability to rank for the right keywords – and attract the right audience – can transform your business. Keywords not only give you a way to boost your search rankings on Google and...
If you’re a new to the concept, Google Ads bid adjustments allow you to decide how (what device), where (geo-location) and when (ad scheduling) your ads will show. Mobile bid adjustments give you all the tools you need to get even more connected with your target...
There’s no doubt about it – it is a crowded world when it comes to paid search. Advertisers are fighting a tidal wave of competition and easily distracted viewers, all while trying to keep their ad spend in a reasonable range. These challenges aren’t disappearing any...
We know digital advertising agencies have many platforms to choose from; it’s a crowded market. But we also know digital marketing is a tough place, with crowded margins, high-pressure to perform, and clients who come with equally-high expectations. As agencies...
It’s that time of year, once again, when holiday shoppers flood the web and hit the streets in search of the best holiday gifts and deals. It will be difficult to beat last year’s shopping spree: spending was at an all-time high at a whopping $184 billion. But one...