If you’re a digital marketing geek, you’ll nod in agreement when we say that part of the fun in what we do is the never-ending opportunity for optimization. Website mechanics and under-the-hood tinkering allow for constant improvement—that’s part of the fun! Quality...
We’re living in a hyper-global, hyper-local world. Ironic, no? Here’s what we mean: While our marketing reach extends beyond borders, and across many digital mediums around the world, consumers are more focused on what’s happening in their own communities. They care...
Google Analytics is jam-packed with features that give you an instant status on your website’s health, mishaps and opportunities. The only problem? Most marketers don’t have some of the best features of Google Analytics enabled—leaving opportunity for optimization on...
Whether its purpose is lead generation or to serve click-through traffic, the design and composition of a landing page will determine the conversion rate and the overall success of the advertising campaign. Even small changes can produce significant results: Mozilla...
Over three-quarters of businesses employ a content marketing strategy, but only 37 percent of that same group thinks that they use it effectively. Modern internet users are constantly bombarded with various content, which makes it easy for them to ignore most...
Businesses seeking to carve a bigger piece of the online advertising pie – or get a first sliver – might be intimidated by how companies such as Google and Facebook dominate in the arena. While the tech giants are certainly impressive, they don’t actually want to be...
The landing page, whether onsite or offsite, should be designed to direct consumers and potential clients and customers to and through your website. Typically, a landing page will contain a call-to-action, but getting consumers to follow the call-to-action isn’t...
Why Your Inbound Marketing Strategy Should Include Both Free and Paid Digital Marketing Tactics. According to HubSpot’s 2015 report on inbound marketing, 75 percent of businesses have inbound marketing as the core of their marketing strategy. In fact, a lot of these...
You’ve mastered the basics of setting up a Google AdWords campaign, which means you’ve done your keyword research, used correct match types and set up tight, highly relevant ad groups. Despite doing all that, your campaigns are still suffering from high cost-per-click...