The latest statistics indicate that almost a billion people log in to Facebook every day. From CEOs to college students, I’d actually bet a pretty penny that your grandma just started sharing cat videos on her timeline; point being, everyone is on Facebook. As a...
Even in this era of on-demand everything, ROI for digital marketing campaigns often takes time to become apparent: Forbes estimates it takes at least 90 days for a pay-per-click campaign to fully take hold. But how do you know when your efforts aren’t simply slow to...
According to a recent report from Hanapin the advertising world is looking bright for pay-per-click advertising. Text ads, remarketing and mobile ads have exceeded many expectations in 2015, leading to higher budgets for 2016. Some key takeaways found from the Hanapin...
The digital age is always evolving. Whether clients are adept at online advertising or new to digital campaign management, it’s sometimes difficult to help them understand exactly where they are getting an ROI on their campaign dollars. The MatchCraft Estimator tool...
Pay-per-click (PPC) advertising campaigns can be extremely effective in driving traffic to your website or landing pages. When setup and managed correctly, they should result in conversions—new leads and more sales. Unfortunately, this profitable scenario doesn’t...
Search engine marketing campaigns can be overwhelming to handle completely in-house, especially if you aren’t using a platform that provides you with features to cut down on the more monotonous aspects of handling SEM and PPC campaigns. Implementing campaign...
How does the European market differ from the U.S. when it comes to providing and using digital marketing services? We asked Joe Schultz, MatchCraft’s Vice President EMEA, to share his thoughts on the current state of digital marketing across the pond. MatchCraft: How...
It’s no longer breaking news that more searches take place on mobile devices than on desktop computers. But this shift in user behavior also has significant positive implications for local businesses. According to a recent Google study: 74% of mobile consumers...
At the end of the day, every business that spends money on search marketing needs to answer the same question: Is my search campaign working? The ultimate assessment, of course, is whether search advertising is making money for the business. For ecommerce businesses...