How can large publishers and media companies grow their digital marketing services business with SMBs? MatchCraft Senior Vice President of Business Development Brad Petersen offers three strategic tips based on his decades of sales management experience in local...
How automated bidding and lookalike data help lower CPA for small business advertisers Most small businesses and local businesses spend money on search marketing with one simple goal:Â find new customers. Of all the metrics search marketers track, cost per acquisition...
When a new search advertising campaign launches on MatchCraft’s AdVantage platform, our campaign managers typically review the initial setup and then let it run undisturbed for 3-4 weeks to let the system gather data before the next round of optimizations. They check...
Taxonomy: Although the primary meaning refers to the scientific classification of organisms, it’s a term that also comes up often in discussions of to the technological backbone of search marketing. But what does it mean exactly? And why is it such a crucial part of...
Last year we introduced the ability to integrate Google Analytics to campaigns on MatchCraft’s AdVantage platform. This integration is an extremely important tool for campaign managers. Combining the data from Google Analytics with the information from AdVantage gives...
Now is a great time to take a fresh look at your search campaigns and make sure everything is clean, well organized and ready for the brand new year. We asked MatchCraft’s campaign management experts which optimizations they’re looking at right now. Their top five: 1....
The MatchCraft team continues to grow. Say hello to our most recent additions: Ara Aghamalian (right) is MatchCraft’s new Senior Corporate IT Manager, based in our Santa Monica headquarters. Ara comes to MatchCraft from Modern VideoFilm, a post-production company in...