Selling your customers on MatchCraft Connect is more than just pitching a product—it’s about helping you help your clients better achieve their business goals with tools and solutions designed to make the process a heck of a lot easier.
Let’s be honest, nobody likes being sold to.
Organic selling involves fully understanding Connect’s range of features, directly addressing client needs, and building a stronger level of trust through personalized support.
In many ways, this article is about helping you “Connect the dots” to make the sale as natural-feeling as possible (pun intended).
We’ll explore actionable tips for maximizing your efforts, and introduce a white-label resource you can download and use in conversations with clients (plus how to use it).
Alright, so here’s what you need to know:
Tips for Selling MatchCraft Connect
Highlight the Benefits
First, begin by discussing the key features and advantages of MatchCraft Connect. Highlight things like its ability to streamline campaign management through bi-directional editing, optimize ad spend, and provide real-time updates.
Emphasize how these benefits align with your client’s specific needs and objectives and how they contribute to their overall success in a much better way than their standard account.
For more highlights on benefits and specific pain points Connect addresses, check out our one-pager: How Connect Benefits Local Businesses.
Know Your Audience
This is a given, but it’s a good call to tailor your pitch to the specific needs and challenges of your clients. Understand their industry, target audience, and business goals to position Connect as a perfectly tailored solution that’s perfect for them.
By demonstrating a deep understanding of their needs and how Connect can better tackle them, you can build rapport and a stronger case for upgrading.
Showcase Success Stories
Share case studies or testimonials that illustrate Connect’s effectiveness in driving results for businesses similar to your clients’. Highlight specific metrics and outcomes to provide tangible evidence of the platform’s value.
Real-world success stories better resonate with clients than even the strongest marketing tactic. Seeing other happy clients who work with you get impressive results helps them envision the potential impact on their own business.
Provide Training and Support
With anything new, a learning curve is bound to happen. Reassure clients, so they will receive comprehensive training and ongoing support to maximize their use of this new solution.
Offer personalized training sessions, tutorials, and resources to help clients better wrap their head around things. By investing in their success, you strengthen the client-provider relationship and foster long-term loyalty.
Need help? Don’t hesitate to contact your account manager if you have any questions or need additional resources.
Address Concerns
Anticipate and address any potential objections or concerns clients may have about adopting MatchCraft Connect. Common concerns may include cost, complexity, or if it integrates with existing systems.
Listen actively to client feedback and provide transparent, informative responses to alleviate their concerns.
For an even deeper dive into Connect, check out these articles:
- What is a Connect Account?
- The Benefits of Google Connect
- How to Get the Most Out of Your Connect Account
Introducing Your White-Label Connect Sales Brochure
The MatchCraft Connect Sales Brochure is a comprehensive white-label resource that outlines the key features and benefits of working with you. It provides a visually appealing and informative overview of the platform’s capabilities, making it a useful tool for sales presentations and pitches.
Why Use the MatchCraft Connect Sales Brochure?
Having a visually appealing and informative sales tool on hand enhances your sales efforts by providing a structured framework for presenting Connect in the best light possible.
It serves as a great starting point and reference guide for both you and your clients. This, combined with talking points from our SMB-focused one-pager can spark meaningful discussions and reinforce key selling points in the minds of your clients.
How to Use the MatchCraft Connect Sales Brochure
To effectively use our sales brochure, we recommend following these steps:
Step 1: Download the Sales Flyer: Access the document using the provided link and save it to your device.
Step 2: Personalize Your Branding: Customize the brochure with your company’s logo, slogan, and contact information. Feel free to change certain verbiage as necessary to best align with your brand.
Step 3: Highlight Key Features and Benefits: Familiarize yourself with the content and use it to showcase your value proposition during sales presentations.
Step 4: Engage in Conversations: Use the brochure as a conversation starter to facilitate discussions about the MatchCraft platform in general and address client questions and concerns.
Step 5: Reinforce Value Proposition: Continuously reinforce the platform’s benefits and outcomes throughout the sales conversation, leveraging the brochure and other collateral you have as visual aids.
Step 6: Follow-Up and Provide Support: After the presentation, follow up with clients to answer any additional questions and provide ongoing support as needed.
Tips for Incorporating the Brochure
Integrate aspects of your brochure into your sales presentations and pitches by referencing specific sections that align with client needs and objectives. Use it to illustrate key concepts while you share client success stories, and address concerns.
Better Serve Your Clients with the Power of MatchCraft Connect
Effectively selling MatchCraft Connect requires a strategic approach that focuses on nailing the perks, understanding client pain points, and providing stellar support. Our white-label Sales Brochure in combination with other collateral like our Connect One-Pager, serves as a valuable resource for facilitating effective sales conversations and reinforcing your sales pitch.
We hope you can use the actionable tips in this article to enhance your efforts and better sell your services and the MatchCraft platform to clients.
Download our sales brochure today! Reach out to your account manager for further assistance or to schedule a personalized demo of Connect.